What Does The Inner Workings Of Your Mind - 844 Words

When your friend starts getting the same questions incorrect on exams as you, you begin to realize how complementary the inner workings of your mind are to your friend’s. Unquestionably, he shares many common habits with you, including the same process of elimination that you are subjected to during an exam. It’s either that, or some form of foul play may be involved. It’s not a surprise that 95% of high school students have admitted to some form of cheating at some point, while 64% have shamelessly conceded to cheating on a test. I mean, who’s watching? Imagine being placed in an unsupervised classroom with no teacher; only the students themselves would try to govern over the chaos that would ensue. It’s stating the obvious that there is no impetus to stop cheating if there is no driving force that compels one otherwise. As a counter, many schools have suggested an honor code - a pledge that is to be recited or a contract that is to be signed at the start of the school year. Some colleges take the honor code to the next level - a student run system of cheating. This seems like a very odd recourse to take in order to put cheating levels at a standstill, but then you take a look at a variety of colleges, such as Williams College at Massachussetts. What if I told you that class exams are taken completely unsupervised in some schools, and as difficult as it is to believe, cheating incidents are very rarely identified compared to many other schools that take inordinateShow MoreRelatedThe Powers Of The Mind1241 Words   |  5 PagesThe power to make your life happy and successful is found within your own consciousness, if you’re prepared to study the laws of life and apply them. When you make conscious contact with your own mentality you will set it working in your favor. When you allow this power to take over your responsibilities, it will oversee the largest and smallest of your affairs, without effort and mistake. Startling new scientific studies have paved the way to help us understand how the mind creates its own realityRead MoreYoga and the Mind824 Words   |  3 Pages â€Å"Conquer the mind and you can conquer anything.† That is a popular saying amongst Yogis (yoga instructors) very few people recognize the truth and meaning behind this statement. There is a clear connection between the health benefits associated with yoga having to do with the body, power strength, balance, flexibility. Few people are aware of the multiple benefits it can serve for the brain and mind as well. Is there a clear benefit and connection between mind and body when practicing yoga? Read MoreScientific Mind, Imagination Intuition1044 Words   |  5 PagesScientific Mind The concept of mind is understood in many different ways by many different cultural and religious traditions. Some see mind as a property exclusive to humans whereas others ascribe properties of mind to non-living entities to animals and to  deities. Some of the earliest recorded speculations linked mind (sometimes described as identical with  soul  or  spirit) to theories concerning both  life after death, and  cosmological  and natural  order, for example in the doctrines of  ZoroasterRead MoreWhat Is Mindfulness And How Can It Help You Conquer Stress? Essay792 Words   |  4 PagesWhat Is Mindfulness and How Can It Help You Conquer Stress? By Josee Smith | Submitted On May 30, 2016 Recommend Article Article Comments Print Article Share this article on Facebook Share this article on Twitter Share this article on Google+ Share this article on Linkedin Share this article on StumbleUpon Share this article on Delicious Share this article on Digg Share this article on Reddit Share this article on Pinterest Expert Author Josee Smith Mindfulness is an ancient method of gainingRead MoreThe Human Inner Self And Inner Peace1584 Words   |  7 Pagesself-sufficient. In the other hand, O sensei believes that we should acquire wisdom and virtue Also, that we shouldn’t engage in negativity acts and be virtuous. We should be able to find enlightenment by practicing Akido.Akido would help us find our inner self and inner peace. The practice of Akido is a great tool that can help us avoid negativity. Aristotle and O sensei believe that by living a virtuous life we must be able to obtain the highest good by obtain wisdom and virtue. First, AristotleRead MoreIdentity And Identity Of Identity Essay950 Words   |  4 PagesHave you ever glanced around and ponder what makes individuals, individuals? Why do they act the way that they or why do they react to times the way that they do? Identities, everybody has an alternate identity. Identity advancement are the examples of considerations, emotions and practices that set you apart from another person. A large number of the hypotheses spin around that identity is something that starts when you are a newborn child. Grown-up identity characteristics are one of the identitiesRead MoreSuccess Letter for Young Jae1346 Words   |  5 Pagesthe age of twelve. You are now at the age when you start thinking about your future. Enjoy your childhood but you need to start preparing yourself for an adult life. Being successful as an adult is not easy, so it is time for you to start learning some lessons. There is no better way of learning the life from your own life experiences but you are too young yet. So the best way for you now is to learn from the experiences of your closest ones. I decided to share with you a little formula of successRead MorePsychoanalytic Theory And Depth Psychology1098 Words   |  5 PagesClaudia Segal Question #1 1. Write a short essay in which you describe and discuss what you consider to be at least one major strength or intellectual contribution and at least one major weakness of Freud’s version of psychoanalytic theory and depth psychology. In your essay, show your understanding of key Freudian concepts 20 pts. (2 pages) Sigmund Freud’s primary version of psychoanalytical theory presented in the late 19th century is one that has withstood the tests of time; with just a fewRead MoreMy True Self Reflection : Carl Jung, The Famous Swiss Psychologist1141 Words   |  5 Pagesvoice of your true Self to come through, and you will create a positive change. Your true Self uses thoughts, feelings, physical sensations, and intuition as pathways of communication. Beliefs imposed upon us by others, along with suppressed emotions, create interference. Like static on the radio, this interference distorts, edits, and dampens our voice within. Any attempt to create change in the way you think, feel, or perceive without the guidance of your voice within produces what Carl JungRead MoreThe Dangers of Totalitarianism1312 Words   |  6 Pages1984, a book by George Orwell, offers an alternate reality for what the future could have been. The concept of a totalitarian society is but a far off, if not long dead, ideal. In the past totalitarianism was not just an ideal but an actual living, breathing menace to people of the late 1940s. Totalitarian governments would go to horrific lengths in order to sustain and increase their power. In the novels 1984, by George Orwell, and Anthem, by Ayn Rand, propaganda, class distinction, and naivety

Quantitative Research Qualitative Research - 825 Words

Points of Consideration for this Qualitative Research Skinner, Tagg, and Holloway (2000) stressed that engaging in qualitative research demands an understanding of some of the drawbacks associated with doing this type of research. A number of common concerns related to qualitative research are found in the literature. The time and resources involved in collecting and analyzing qualitative data are mentioned frequently (e.g., Creswell, 1998; Skinner, Tagg, Holloway, 2000). A related concern involves depending on others for access to documents such as diaries, logs, and other records. Training for qualitative research is also a concern, especially when working in an environment where quantitative research is the norm and where qualitative research is not understood or appreciated. A lack of training in or understanding of qualitative methodologies leads to other issues. One is applying quantitative methods in analysis of qualitative analysis, and another is approaching qualitative research with a quantitative mind set (Skinner, Tagg, Holloway, 2000). Brooks (1998) suggests that â€Å"most qualitative studies are still based on the same realist and objectivist assumptions as quantitative studies† (p. 276). As an example, she cites a study of organizational learning that she analyzed from two different qualitative perspectives at different points in time. The first analysis was conducted from an empirical perspective even though she was looking for interpretive results. AfterShow MoreRelatedQualitative Research : Qualitative And Quantitative Research854 Words   |  4 Pageswhat come to mind when thinking about qualitative and quantitative research. In other words, quantitative research utilizes numbers while qualitative research does not. Another noteworthy distinction between the two methods lies in data collection. 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Quantitative research is useful when measuring facts and is structured using characterised surveys and statisticalRead MoreQualitative Research On Quantitative Research1496 Words   |  6 PagesThe qualitative research method involves analysing data, such as words, pictures or objects. It is more subjective, and requires the researcher to interpret data in order to form thematic ideas. Quantitative research can gather a large amount of data that can be e asily organised and manipulated into reports for analysis. It often includes one to one interview. It utilises open- ended questions. This means that the researcher has to interpret their findings. 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Hence, smallerRead MoreQuantitative and Qualitative Research1006 Words   |  5 PagesQuantitative and Qualitative Research Sheri Doubleday May 16, 2011 Research procedures depends on the analyzing data and questions on the topic being researched. All research can be differentiated on the basis of whether its methodology produces mostly numerical data (e.g., scores and measurements) or mostly narrative data (e.g., verbal descriptions and opinions) (Mertler, C. amp; Charles, C. 2011, p 24). Qualitative research and quantitative research are two types of research methods. Read MoreQualitative Research : Quantitative Research Essay1320 Words   |  6 PagesQualitative research is scientific research based on something that cannot be correctly and precisely measured (University of Wisconsin-Madison-Health Services Ebling Library, 2016). Qualitative research is biased and uses preliminary reasoning to combine data (University of Wisconsin-Madison-Health Services Ebling Library, 2016). Qualitative research establishes theories to help explain the phenomena while focusing on the experiences and opinions of all study subjects (Verhoef Ca sebeer, 1997)Read MoreQualitative And Quantitative And Qualitative Research1972 Words   |  8 Pagesworld of research, there are two general approaches to gathering and reporting information qualitative and quantitative approaches. The qualitative approach to research is focused on understanding a phenomenon from a closer perspective. The quantitative approach tends to approximate phenomena from a large number of individuals using survey methods. There has been widespread debate in recent years within many of the social sciences regarding the relative merits of quantitative and qualitative strategiesRead MoreQualitative Research : Quantitative Research1442 Words   |  6 Pageslevel, qualitative research involves an interpretive, naturalistic approach to the world. This means that qualitative researchers study things in their natural settings, attempting to make sense of, or interpret, phenomena in terms of the meanings people bring to them. (Denzin Lincoln, 2005, p. 3) Different from quantitative research that collects and analyzes numerical data, qualitative research deals with non-numerical data such as interviews, participant observations, audio and visual images

Market Segment Conditions

Question: Analyse the target market segment conditions (e.g. demand and potential, consumer/business buying habits).Describe and analyse the key competitors (preferably 2 most significant ones).Compare and contrast the product or service with the key competitors product or service (e.g. features, packaging, pricing, promotional and advertising methods). Answer: Introduction: Marketing in a business is a very crucial part and revenue is significantly dependent on that factor. International marketing is a much larger concept of marketing where the marketing takes place beyond the geographical location. The multinational organization always aims at maximization of the profit , sales and customer satisfaction. In this marketing plan, the Wilmar International, a Singapore based manufacturer that sells variety of products is trying to intervene the Australian market so that it can acquire a large market share in the edible oil industry. The product it is used for marketing is the packages edible oil and sunflower oil. This report will help in understanding what type of marketing strategy it applies in relation to the competitors in the Australian country. Background: Wilmar International is an Asian food and beverages company that is based in Singapore (Wilmar International, 2016). The company is famous for its production of packaged edible oil so it has decided to enter the Australia for marketing their edible products. There are a large variety of oil produced by the company and is operating in a number of countries. The company is determined to launch packaged edible oil and sunflower oil in the market of Australia. The company after the market research has shown that there are number of benefits that a customer can get from the edible oil produced by them. The edible oil is low in cholesterol and healthy. In order to meet the demand for edible oil in the Australian market it has entered into the country. Environmental analysis The macro analysis is important for any company when it ventures into a different market. Similar is the case with Wilmar International. Wilmar International is a Singaporean entity, which is entirely different from the companies that work in the international market. The political, economical, legal, environmental, social as well as the cultural factors affect the operations of the companies in the Australian market. The political and the economical analysis show that Australia has strong economical background and the political conditions of the country are stable. Hence, it will be favorable for any organization to launch their business in the Australian market. As far as the environment is concerned, the climatic changes in the country and the weather affect the way the companies work in the country. As oil is extracted from nature, hence Wilmar International will have to keep a check on the process that will be required for the extraction. Wilmar International should make extra e ffort to see that the extractions of the oil is not harming the nature is any manner. It has been pointed out the legal changes in Australia might result in the increase of the minimum wages of the workers working in the Australian economy. Thus, while managing the human resource of the organization, it is better to refer to the legal implications of the country then decide on the wages of the workers who will be working for Wilmar International. Other economic and financial factors that will affect the business in the Australian market are the inflation rate, the foreign exchange rate, the tax patterns and the funds available to the organization. All the factors will decide whether a company will be able to launch its business in the Australian economy. The fund available to the organization should be able to match with wages of the workers in the organizations. In other words, the company should be able to hire the workers required for the company. the employment rates will also come into play in such situations. Australia is a developed economy and the rate of unemployment is low. Thus, Wilmar International will have to pay the workers with proper wages so the workers get the interest to work with the company. In addition to this, the tourism industry is one of the strongest industries in Australia. Most of the people are employed in the tourism industry. Thus, Wilmar International will have to keep a check on the wages of the workers of all the industries present in Australia and decide their wages so that they are able to retain the workers. Culture plays an important role for an organization to set up their business in an international location. The culture of the people of a country hugely affects the way the people work in an organization. Wilmar International should also learn the culture of Australia to understand the mentality of the workers. There will be intermingling of culture at the workplace. It will be the duty of the senior managers to understand the culture and promote a sense of well-being in the organization. The way the employees work in the organization will help them to understand the ways they should apply to manage the employees in the organization (Mooradian, Matzler and Ring, 2012). Once the culture of a a place is understood, doing the business in the location will become easier for Wilmar International. Target market and Competitive analysis: The company Wilmar International would be introducing the packaged sunflower oil and edible oil in the market of Australia. Under the marketing concept, the female gender of the age group of 21 to 44 years will be targeted. This shows that the target market is neither too young nor too old. The homemakers and the cooks in every household are targeted. The unique feature of this customer is that they are health conscious and they demand for the refined edible oil. The income of the people within the age group is 3000$ to 4000$. The income justifies they are able to afford the cooking oil that is being marketed by Wilmar International. The level of education within the age group 21-44 has completed their masters degree or has just graduated. The product of Wilmar will be marketed in Western Australia in the city Perth. This is a one of the largest city of Australia and the capital of the Western Australia. This city is ranked as the fourth populous city in Australia with the population of 2.02 million living in the Greater Perth. The city receives moderate to highly seasonal rainfall. The summers are very dry and hot which this last during December until March. The hottest month is during February. During the winter, it is wet and mild and has Mediterranean type of climate. This city is the sunniest capital city in the Australian continent. Psychographic feature would include the lifestyle and personality attributes. Lifestyle of the age group of 21-44 years would be to have healthy food and incorporating quality substances for the cooking the products. The personalities of the individuals vary across the age group mentioned. The level of consciousness increases along the range of the age group. The success and the work relationship are found to increase along the 20s. The people of the 30s have the generous and the warm trait and they are helpful. The 30s age group people also agrees and accepts the changes that comes in their way and this is continued in the age group of the 60s. There are not many differences in the personality among the people of the age group. When looking into the behavioural pattern, targeted segment has different behavioural pattern. The people are sensitive to the changes in the prices of the product. They are going to avail the product only when the price of the product is lower than that of the competitors. The target market they are concerned with the end value of the product. The product is used not for a definite occasion but this is utilised for the daily purpose. The targeted population can get numerous benefits from the use of sunflower and the edible oil. The oil will be lowering the cholesterol, helps in creating new cell structure. It also contains lower saturated fat and higher unsaturated fat. Target Market Segment: In this period of health conscious people, there is a greater inclination towards taking into account the good quality oil with less cholesterol. The people in the city of Perth are educated and knows the consequences of using high cholesterol, enriched oil. The company Wilmar is taking the initiative to improve the quality of oil. There has been a lot of campaigning done so that the effects of cooking oil on heart can be identified. All the advertisement is focused in the health aspect (Chernev, 2012). The urban city is the need for satisfaction and health conscious and the rural or the out skirts of the city they only demand for satisfaction. The educated people they are seen to demand more of the healthy products than the uneducated people in the society. Due to the different behavioural pattern, there has been four variants launched by the company. The four variants are quoted in different prices The urban and the upper middle class tend to consume more of edible oil than that of the rural region. The focus of the company Wilmar was on the people living in Perth City and not on the outskirts. The main reason for this is that people living in the city can only value benefits of the high quality products. The market for the lower income group was unattractive as the per capita consumption is too low and they are not willing to pay a higher price for better quality product or premium brand (Clow and Baack, 2012). There is a strong sense health consciousness among all the age group. More awareness was made among the youths, as they are more concerned about staying fit. Analyse the key competitors and comparison of the product and services: The two competitors of the company Wilmar in the Australian market is the Alba Edible oil and Proteco Oils. Alba edible oil is a producer of high quality edible oil in the Western zone of Australia. It is a private owned manufacturing unit with 40 years of experience in the edible oil industry. Proteco Oil is also a Australian manufacturer of cold pressed oil. The production of oil is based on the Australian produce, which is established for more than 25 years. The sells their produces in bulk and in retail quantity too. Competitor Analysis: Products, Packaging, Pricing Promotion: Alba Edible oil: The main produce are Canola oil, cotton seed oil, rice bran oil and vegetable oil. The liquid oil are packed in the tins, cans and boxes through the Central packaging Control System (CPCS) The liquid oil they are put in the a high quality polythene bag which is wrapped in the boxes. The price of 2 litres of Canola oil is around 7 AUD and price of cotton seed oil is 55 AUD for 20 litres. The promotion is made through the television commercials and newspaper. The online mode of advertising has also been carried out (Glynn and Woodside, 2012). Proteco Edible Oil: The different produces of oil include Almond oil , Olive Oil, Safflower oil , Walnut Oil , Avocado oil and many more . There are different sizes of packaging from one litre to packaging in bulk amount i.e. 10 litre bag in a box, 20 litre drums and tankers. The price of 20 litre of Sunflower oil is approximately 50 Australian dollars. The promotion of the products is done through the website and the local newspaper (Hutt and Speh, 2013). Wilmar International: The bulk amount of the edible oil includes RBD palm oil, palm kernel oil, coconut oil, palm olein and sunflower oil. The oil is packed into eco friendly containers and packets as the company is working towards sustainability. The price range of the edible is going to vary when sold in the country Australia. The company is trying to keep the price of sunflower between 4AUD and 5AUD for a 1-litre bottle. The company is likely to promote the product through billboard displays, advertisements through newspaper and selling samples to the customers (Jolibert, 2012). Target Market entry strategy: When entering into market for targeting the customers in Australias city of Perth located in the Western Australia then the company Wilmar international would be taking up appropriate market entry strategy that is best suited. The option that is faced by the company varies across risk, cost and degree of control they are able to apply. The important strategies decision in an international business involves entering into a foreign market. The target market entry strategy is a planned method through which the services and the goods are delivered to the market that is targeted and distribution of them. The exporting or the importing of the services refers to the managing and establishing of the contracts in the foreign country. When the company Wilmar International takes up the market entry strategy then there are primarily three types of issue that are faced . Firstly, the way of marketing is not decided upon and way of entering into the market. Secondly, the company Wilmar is unable t o understand from where they would be getting their raw materials and Thirdly , is the investment and the control established by the company Wilmar International. The company decides on the type of entry like acquisition , joint venture or global partner. There are a number of market entry strategy that are available are available to the company Wilmar International: Exporting: The exporting form of market entry strategy helps in the marketing of the goods in the foreign market There is no need for direct manufacturing but there is a need for significant amount of marketing. The export response is dependent upon the pressures that is perceived by the decision maker (Keegan and Green, 2013). Franchising: This will help the company Wilmar International to carry out the process of distribution when they act as a franchiser and allows a third party to use the trade mark of the company to operate and the distribute the products to the suppliers. The operator in turn will pay a fee to the company Wilmar International. The business model of Wilmar is practiced in Australia by the third party, which is called franchising. The success of Wilmar International will result from the success of the franchisees (Kotler and Keller, 2012). Licensing: Licensing is a way of given permission to an overseas company to business by letting them use the property for a limited amount of time. The licensing of the property would include copy right , patents, trademarks, formula and the brand name The licensing has been used in the manufacturing sector where the company can use the technology process through up the loyalty (Lee and Carter, 2012). This would be an effective way for the company to finance the international marketing and helps in reducing the amount of risk for emerging the product in the black market The above mentioned strategies suggested are the contractual strategies but there are option of Equity strategies which the company Wilmar International can undertake. Strategic Alliances: This a type of alliance when the Wilmar collaborated with another company so that they are able to achieve a definite objective. The alliance might be short lived or might be for a longer period of time (PenÃÅ'Æ’aloza, Toulouse and Visconti, 2012). Joint Ventures: Joint ventures are formed when there is joint owned separate company established with the partners. This would help in reducing the cost and the risk of expansion which might otherwise be quite difficult. There are different type of joint ventures like forward integration , backward integration , buy back and multistage (Peter and Donnelly, 2013). Wholly Owned Subsidiary: The wholly owned subsidiary is the facility where it is controlled by a single parent company through the foreign direct investment. The drawback in this form of market is that there is higher degree of risk involved due to the substantial cost. Best market entry Strategy for Wilmar International: The company Wilmar International when entering into the Australian market will be adopting the licensing technique as an entry strategy. This is used mainly by the manufacturing units where they are given the right to use a particular type of technology after a certain amount of payment. The main reason for the company Wilmar International to achieve a license will help in effective way of financing the operation. The risk of black market will be reduced as licensing of products is quite expensive (Sethna, Jones and Harrigan, 2013). The research and development of the company is spread out with the increment in the income. This would help in little addition time or capital investment. Royalties are received for the granting of the rights to the intangible property to the licensee for some particular time (Hollensen, 2012). This would include the invention , patents , copy rights , designs , trademarks and formulas. The barriers in the investment will be over come through the way the firm is to participate. This is used more frequently by the firms possessing intangible property but does not develop business application. Recommendations International products strategy As Wilmar International mainly dealing with edible products hence, it is recommended that Wilmar International keeps in mind the standardization of the products (Aaker, 2013). The presence of the competitors in the markets of Australia will give a tough competition to Wilmar International (Cateora, Gilly and Graham, 2013). As a result, there are chances of conflicts with the competitors. Thus, to avoid unnecessary problems, Wilmar International should check the standards and the quality of the products thoroughly before they are launched in the Australian market. The economic condition of the country is hugely responsible for product adaptation (Gupta, Massisimo and Koontz, 2013). Hence, it is recommended to Wilmar International that they should check the edible oil industry before launching the products. Finally, the branding of the products should be given special attention as well. Wilmar International is a Singaporean company, which has come to Australia for marketing. Hence, the branding of the products should be done by keeping in mind the Australian customers. The products by Wilmar International should be flexible enough to adapt to the need and the demands of the customers in the Australian market and should have a consistency so that it helps the Australian customers to live a better life. International pricing strategy Pricing of the products is the most important factor when it comes to internationalization (Hood, 2013). The oil industry is always competitive at any stage. In addition to this, the Australian companies are quite strong, hence it will be better if Wilmar International adapt to penetration pricing rather than market skimming (Keegan and Green, 2013). The company will face a tough competition from the companies present in the Australian market. In such a situation, if it adopts to market skimming and introduce the products with a high price, then the chances are high that they might not acquire a good amount of customers as expected. On the other hand, penetration pricing will help Wilmar International to price the products in such a manner that the company will be able to acquire more customers. As the price of the products will be low, the customers can try the products with the perspective of just trying the products (Kerin, Hartley and Rudelius, 2013). If the customers like the pr oducts, they will carry one using it or stop using it. However, Wilmar International could not reduce the quality of the products while adapting to penetration pricing (Lagarde, 2012). Thus, it is recommended for Wilmar International to make use of penetration pricing as they are venturing into an entirely new market. International promotional strategy As it has been discussed earlier, the main problem that the companies face while promoting their products in an international location is the mismatch between the cultures. The culture of Australia and Singapore will be entirely different as both the countries hail from different backgrounds (Malhotra, 2013). Hence, while promoting the products, the marketer first need to know the mentality of the customers in Australia and the types of advertisement that will attract the people of Australia. Even if Australia is developed country, yet the people follow the newspaper regularly and have an inclination towards the advertisements that are being published in the newspapers (Mamula, 2012). It is recommended that it would be better if the marketer starts with the traditional form of marketing. However, the advent of technology has made then people of Australia quite close to the online advertisements. Australia is already a developed country and hence the relations of the people with the o nline sites are more than that could be seen in any other country (Aaker, 2013). There had been an increase in the interests for the online advertisements. Thus, it is recommended that while promoting the products, Wilmar International can make use of the online sites to promote their products in the Australian market. Before carrying out any kind of promotion, the marketer needs to research on the type of the people who would be attracted towards the advertisements. If the company is doing online advertising, then they should also think of direct marketing. Hence, it is important that the marketer knows the e-mail IDs of the customers and send the advertisements accordingly so that the right advertisements reach the right customers. International logistics and distribution strategy: Due to the advent of the free trade agreement, it has become easier for many countries to indulge in transactions with any Australian company (Cateora, Gilly and Graham, 2013). The free trade agreement has been beneficial not only for the international companies that are coming to Australia but for Australia as well as it is able to come in touch with many international companies. Wilmar International is one such company, which is benefitted by the free trade. However, the main challenge occurs when it comes to the trading within the country. The local transport system and the logistics play an important role is distribution of products in the international markets. However, the transportation and the logistics systems is quite strong in Australia and hence, Wilmar International can make use of the roads for the transportation of products within Australia. The Australian common wealth government has proposed to invest $36 billion for the enhancement of the roads and the transportatio n system (Profile of the Australian Transport and Logistics Industry, 2016). It has been expected that by 2050, it will be one of the major industries in Australia contributing for towards the economic growth of the country (Profile of the Australian Transport and Logistics Industry, 2016). Hence, it is recommended that Wilmar International should make use of the transportation system in Australia to distribute the products and opt for a hassle-free transportation. Conclusion: Thus, entering into the international market has both drawbacks and advantages for the company Wilmar International. In the highly competitive world, it is important for the company to understand that without the appropriate techniques of marketing it would be difficult for the company to survive and maintain a steady business. In order to overcome the risk there is a need for coming to understand the entire perspective of the Australian country i.e. the political, economic , social , technological , environmental and the legal aspect. There is a need for the strategy for almost everything from product till the distribution of the good. The company Wilmar International when entering into the market of Australian edible oil will be adopting the penetration pricing strategy. This would help the company to get more number of customers. With the lower price of the product there will be more customers by the acquired by the company. The use of the traditional method of promotion will not be that effective than that of the online method. This method will help the company to form a better relationship online and promotion of the products can be done quite effectively. Through availing the contact email id of the customers the offers can be sent to them. The free trade agreement would be benefitting the company Wilmar international to acquire some role. The distribution of the product is made hassle free due to the economic growth of Australia. The recommended marketing strategies will help the company Wilmar international to acquire a large market share. References: Aaker, D., 2013.Marketing research. Hoboken, NJ: John Wiley Sons. Cateora, P., Gilly, M. and Graham, J., 2013.International marketing. New York: McGraw-Hill Irwin. Chernev, A., 2012.Strategic marketing management. [Chicago, Ill.]: Cerebellum Press. Clow, K. and Baack, D., 2012.Cases in marketing management. Thousand Oaks, Calif.: SAGE. Glynn, M. and Woodside, A., 2012.Business-to-business marketing management. Bingley, U.K.: Emerald. Gupta, D., Massisimo, A. and Koontz, C., 2013.Marketing Library and Information Services II. Berlin: De Gruyter. Hollensen, S., 2012.Essentials of global marketing. Harlow: Pearson. Hood, D., 2013.The marketing manifesto. London: Kogan Page. 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