Quantitative Research Qualitative Research - 825 Words

Points of Consideration for this Qualitative Research Skinner, Tagg, and Holloway (2000) stressed that engaging in qualitative research demands an understanding of some of the drawbacks associated with doing this type of research. A number of common concerns related to qualitative research are found in the literature. The time and resources involved in collecting and analyzing qualitative data are mentioned frequently (e.g., Creswell, 1998; Skinner, Tagg, Holloway, 2000). A related concern involves depending on others for access to documents such as diaries, logs, and other records. Training for qualitative research is also a concern, especially when working in an environment where quantitative research is the norm and where qualitative research is not understood or appreciated. A lack of training in or understanding of qualitative methodologies leads to other issues. One is applying quantitative methods in analysis of qualitative analysis, and another is approaching qualitative research with a quantitative mind set (Skinner, Tagg, Holloway, 2000). Brooks (1998) suggests that â€Å"most qualitative studies are still based on the same realist and objectivist assumptions as quantitative studies† (p. 276). As an example, she cites a study of organizational learning that she analyzed from two different qualitative perspectives at different points in time. The first analysis was conducted from an empirical perspective even though she was looking for interpretive results. AfterShow MoreRelatedQualitative Research : Qualitative And Quantitative Research854 Words   |  4 Pageswhat come to mind when thinking about qualitative and quantitative research. In other words, quantitative research utilizes numbers while qualitative research does not. Another noteworthy distinction between the two methods lies in data collection. Unlike qualitative research which is employed to transform data into statistics, qualitative research is utilized to gain a deeper understanding or underlying opinions, reasons and motivations. Quantitative research is exploratory in the sense that it attemptsRead MoreQualitative Research And Quantitative Research917 Words   |  4 PagesIn order to carry out my research, there were two feasible arguments to using qualitative research and quantitative methods. Qualitative research is recording information that express information about feelings, values and attitudes using words, whereas quantitative research uses data that is expressed in numerical form using descriptive and inferential statistics (Lindlof Taylor, 2002). Quantitative research is useful when measuring facts and is structured using characterised surveys and statisticalRead MoreQualitative Research On Quantitative Research1496 Words   |  6 PagesThe qualitative research method involves analysing data, such as words, pictures or objects. It is more subjective, and requires the researcher to interpret data in order to form thematic ideas. Quantitative research can gather a large amount of data that can be e asily organised and manipulated into reports for analysis. It often includes one to one interview. It utilises open- ended questions. This means that the researcher has to interpret their findings. Moreover, in qualitative research isRead MoreQualitative Research : Quantitative Research Essay814 Words   |  4 PagesQualitative research is a kind of of scientific research which consists of an analysis that look for answers to a question, systematically uses a specific procedures to answer the question, gathers evidence, generate findings that are legit farther the limits of the study. Qualitative research has these characteristics. As an addition, it looks for to analyze the research problem or motif from the aspect of the local people who involves the study. Qualitative research is particularly effectiveRead MoreQualitative Research : Quantitative Research Essay978 Words   |  4 PagesQualitative research explains, describes and characterizes the subject of investigation by focusing on words rather than numbers. It mainly collects the non-numerical data to describe a problem and helps to create ideas for further research. In qualitative research, data are collected through focus groups, interviews, direct observation or evaluation of archival material such as newspapers. Qualitative research has a qualitative dimension and relies on the background and context to analyze data.Read MoreQualitative Research And Quantitative Research1675 Words   |  7 Pages Qualitative research and Quantitative research Qualitative research Defilation Qualitative research is a method used in different academic disciplines, generally in social science, but also in research and further contexts. Qualitative researchers aim to attain detailed understanding of human behavior rand the reasons that govern such behavior. The qualitative method investigates the why and how of decision making, not just what, where, when. Hence, smallerRead MoreQuantitative and Qualitative Research1006 Words   |  5 PagesQuantitative and Qualitative Research Sheri Doubleday May 16, 2011 Research procedures depends on the analyzing data and questions on the topic being researched. All research can be differentiated on the basis of whether its methodology produces mostly numerical data (e.g., scores and measurements) or mostly narrative data (e.g., verbal descriptions and opinions) (Mertler, C. amp; Charles, C. 2011, p 24). Qualitative research and quantitative research are two types of research methods. Read MoreQualitative Research : Quantitative Research Essay1320 Words   |  6 PagesQualitative research is scientific research based on something that cannot be correctly and precisely measured (University of Wisconsin-Madison-Health Services Ebling Library, 2016). Qualitative research is biased and uses preliminary reasoning to combine data (University of Wisconsin-Madison-Health Services Ebling Library, 2016). Qualitative research establishes theories to help explain the phenomena while focusing on the experiences and opinions of all study subjects (Verhoef Ca sebeer, 1997)Read MoreQualitative And Quantitative And Qualitative Research1972 Words   |  8 Pagesworld of research, there are two general approaches to gathering and reporting information qualitative and quantitative approaches. The qualitative approach to research is focused on understanding a phenomenon from a closer perspective. The quantitative approach tends to approximate phenomena from a large number of individuals using survey methods. There has been widespread debate in recent years within many of the social sciences regarding the relative merits of quantitative and qualitative strategiesRead MoreQualitative Research : Quantitative Research1442 Words   |  6 Pageslevel, qualitative research involves an interpretive, naturalistic approach to the world. This means that qualitative researchers study things in their natural settings, attempting to make sense of, or interpret, phenomena in terms of the meanings people bring to them. (Denzin Lincoln, 2005, p. 3) Different from quantitative research that collects and analyzes numerical data, qualitative research deals with non-numerical data such as interviews, participant observations, audio and visual images

Market Segment Conditions

Question: Analyse the target market segment conditions (e.g. demand and potential, consumer/business buying habits).Describe and analyse the key competitors (preferably 2 most significant ones).Compare and contrast the product or service with the key competitors product or service (e.g. features, packaging, pricing, promotional and advertising methods). Answer: Introduction: Marketing in a business is a very crucial part and revenue is significantly dependent on that factor. International marketing is a much larger concept of marketing where the marketing takes place beyond the geographical location. The multinational organization always aims at maximization of the profit , sales and customer satisfaction. In this marketing plan, the Wilmar International, a Singapore based manufacturer that sells variety of products is trying to intervene the Australian market so that it can acquire a large market share in the edible oil industry. The product it is used for marketing is the packages edible oil and sunflower oil. This report will help in understanding what type of marketing strategy it applies in relation to the competitors in the Australian country. Background: Wilmar International is an Asian food and beverages company that is based in Singapore (Wilmar International, 2016). The company is famous for its production of packaged edible oil so it has decided to enter the Australia for marketing their edible products. There are a large variety of oil produced by the company and is operating in a number of countries. The company is determined to launch packaged edible oil and sunflower oil in the market of Australia. The company after the market research has shown that there are number of benefits that a customer can get from the edible oil produced by them. The edible oil is low in cholesterol and healthy. In order to meet the demand for edible oil in the Australian market it has entered into the country. Environmental analysis The macro analysis is important for any company when it ventures into a different market. Similar is the case with Wilmar International. Wilmar International is a Singaporean entity, which is entirely different from the companies that work in the international market. The political, economical, legal, environmental, social as well as the cultural factors affect the operations of the companies in the Australian market. The political and the economical analysis show that Australia has strong economical background and the political conditions of the country are stable. Hence, it will be favorable for any organization to launch their business in the Australian market. As far as the environment is concerned, the climatic changes in the country and the weather affect the way the companies work in the country. As oil is extracted from nature, hence Wilmar International will have to keep a check on the process that will be required for the extraction. Wilmar International should make extra e ffort to see that the extractions of the oil is not harming the nature is any manner. It has been pointed out the legal changes in Australia might result in the increase of the minimum wages of the workers working in the Australian economy. Thus, while managing the human resource of the organization, it is better to refer to the legal implications of the country then decide on the wages of the workers who will be working for Wilmar International. Other economic and financial factors that will affect the business in the Australian market are the inflation rate, the foreign exchange rate, the tax patterns and the funds available to the organization. All the factors will decide whether a company will be able to launch its business in the Australian economy. The fund available to the organization should be able to match with wages of the workers in the organizations. In other words, the company should be able to hire the workers required for the company. the employment rates will also come into play in such situations. Australia is a developed economy and the rate of unemployment is low. Thus, Wilmar International will have to pay the workers with proper wages so the workers get the interest to work with the company. In addition to this, the tourism industry is one of the strongest industries in Australia. Most of the people are employed in the tourism industry. Thus, Wilmar International will have to keep a check on the wages of the workers of all the industries present in Australia and decide their wages so that they are able to retain the workers. Culture plays an important role for an organization to set up their business in an international location. The culture of the people of a country hugely affects the way the people work in an organization. Wilmar International should also learn the culture of Australia to understand the mentality of the workers. There will be intermingling of culture at the workplace. It will be the duty of the senior managers to understand the culture and promote a sense of well-being in the organization. The way the employees work in the organization will help them to understand the ways they should apply to manage the employees in the organization (Mooradian, Matzler and Ring, 2012). Once the culture of a a place is understood, doing the business in the location will become easier for Wilmar International. Target market and Competitive analysis: The company Wilmar International would be introducing the packaged sunflower oil and edible oil in the market of Australia. Under the marketing concept, the female gender of the age group of 21 to 44 years will be targeted. This shows that the target market is neither too young nor too old. The homemakers and the cooks in every household are targeted. The unique feature of this customer is that they are health conscious and they demand for the refined edible oil. The income of the people within the age group is 3000$ to 4000$. The income justifies they are able to afford the cooking oil that is being marketed by Wilmar International. The level of education within the age group 21-44 has completed their masters degree or has just graduated. The product of Wilmar will be marketed in Western Australia in the city Perth. This is a one of the largest city of Australia and the capital of the Western Australia. This city is ranked as the fourth populous city in Australia with the population of 2.02 million living in the Greater Perth. The city receives moderate to highly seasonal rainfall. The summers are very dry and hot which this last during December until March. The hottest month is during February. During the winter, it is wet and mild and has Mediterranean type of climate. This city is the sunniest capital city in the Australian continent. Psychographic feature would include the lifestyle and personality attributes. Lifestyle of the age group of 21-44 years would be to have healthy food and incorporating quality substances for the cooking the products. The personalities of the individuals vary across the age group mentioned. The level of consciousness increases along the range of the age group. The success and the work relationship are found to increase along the 20s. The people of the 30s have the generous and the warm trait and they are helpful. The 30s age group people also agrees and accepts the changes that comes in their way and this is continued in the age group of the 60s. There are not many differences in the personality among the people of the age group. When looking into the behavioural pattern, targeted segment has different behavioural pattern. The people are sensitive to the changes in the prices of the product. They are going to avail the product only when the price of the product is lower than that of the competitors. The target market they are concerned with the end value of the product. The product is used not for a definite occasion but this is utilised for the daily purpose. The targeted population can get numerous benefits from the use of sunflower and the edible oil. The oil will be lowering the cholesterol, helps in creating new cell structure. It also contains lower saturated fat and higher unsaturated fat. Target Market Segment: In this period of health conscious people, there is a greater inclination towards taking into account the good quality oil with less cholesterol. The people in the city of Perth are educated and knows the consequences of using high cholesterol, enriched oil. The company Wilmar is taking the initiative to improve the quality of oil. There has been a lot of campaigning done so that the effects of cooking oil on heart can be identified. All the advertisement is focused in the health aspect (Chernev, 2012). The urban city is the need for satisfaction and health conscious and the rural or the out skirts of the city they only demand for satisfaction. The educated people they are seen to demand more of the healthy products than the uneducated people in the society. Due to the different behavioural pattern, there has been four variants launched by the company. The four variants are quoted in different prices The urban and the upper middle class tend to consume more of edible oil than that of the rural region. The focus of the company Wilmar was on the people living in Perth City and not on the outskirts. The main reason for this is that people living in the city can only value benefits of the high quality products. The market for the lower income group was unattractive as the per capita consumption is too low and they are not willing to pay a higher price for better quality product or premium brand (Clow and Baack, 2012). There is a strong sense health consciousness among all the age group. More awareness was made among the youths, as they are more concerned about staying fit. Analyse the key competitors and comparison of the product and services: The two competitors of the company Wilmar in the Australian market is the Alba Edible oil and Proteco Oils. Alba edible oil is a producer of high quality edible oil in the Western zone of Australia. It is a private owned manufacturing unit with 40 years of experience in the edible oil industry. Proteco Oil is also a Australian manufacturer of cold pressed oil. The production of oil is based on the Australian produce, which is established for more than 25 years. The sells their produces in bulk and in retail quantity too. Competitor Analysis: Products, Packaging, Pricing Promotion: Alba Edible oil: The main produce are Canola oil, cotton seed oil, rice bran oil and vegetable oil. The liquid oil are packed in the tins, cans and boxes through the Central packaging Control System (CPCS) The liquid oil they are put in the a high quality polythene bag which is wrapped in the boxes. The price of 2 litres of Canola oil is around 7 AUD and price of cotton seed oil is 55 AUD for 20 litres. The promotion is made through the television commercials and newspaper. The online mode of advertising has also been carried out (Glynn and Woodside, 2012). Proteco Edible Oil: The different produces of oil include Almond oil , Olive Oil, Safflower oil , Walnut Oil , Avocado oil and many more . There are different sizes of packaging from one litre to packaging in bulk amount i.e. 10 litre bag in a box, 20 litre drums and tankers. The price of 20 litre of Sunflower oil is approximately 50 Australian dollars. The promotion of the products is done through the website and the local newspaper (Hutt and Speh, 2013). Wilmar International: The bulk amount of the edible oil includes RBD palm oil, palm kernel oil, coconut oil, palm olein and sunflower oil. The oil is packed into eco friendly containers and packets as the company is working towards sustainability. The price range of the edible is going to vary when sold in the country Australia. The company is trying to keep the price of sunflower between 4AUD and 5AUD for a 1-litre bottle. The company is likely to promote the product through billboard displays, advertisements through newspaper and selling samples to the customers (Jolibert, 2012). Target Market entry strategy: When entering into market for targeting the customers in Australias city of Perth located in the Western Australia then the company Wilmar international would be taking up appropriate market entry strategy that is best suited. The option that is faced by the company varies across risk, cost and degree of control they are able to apply. The important strategies decision in an international business involves entering into a foreign market. The target market entry strategy is a planned method through which the services and the goods are delivered to the market that is targeted and distribution of them. The exporting or the importing of the services refers to the managing and establishing of the contracts in the foreign country. When the company Wilmar International takes up the market entry strategy then there are primarily three types of issue that are faced . Firstly, the way of marketing is not decided upon and way of entering into the market. Secondly, the company Wilmar is unable t o understand from where they would be getting their raw materials and Thirdly , is the investment and the control established by the company Wilmar International. The company decides on the type of entry like acquisition , joint venture or global partner. There are a number of market entry strategy that are available are available to the company Wilmar International: Exporting: The exporting form of market entry strategy helps in the marketing of the goods in the foreign market There is no need for direct manufacturing but there is a need for significant amount of marketing. The export response is dependent upon the pressures that is perceived by the decision maker (Keegan and Green, 2013). Franchising: This will help the company Wilmar International to carry out the process of distribution when they act as a franchiser and allows a third party to use the trade mark of the company to operate and the distribute the products to the suppliers. The operator in turn will pay a fee to the company Wilmar International. The business model of Wilmar is practiced in Australia by the third party, which is called franchising. The success of Wilmar International will result from the success of the franchisees (Kotler and Keller, 2012). Licensing: Licensing is a way of given permission to an overseas company to business by letting them use the property for a limited amount of time. The licensing of the property would include copy right , patents, trademarks, formula and the brand name The licensing has been used in the manufacturing sector where the company can use the technology process through up the loyalty (Lee and Carter, 2012). This would be an effective way for the company to finance the international marketing and helps in reducing the amount of risk for emerging the product in the black market The above mentioned strategies suggested are the contractual strategies but there are option of Equity strategies which the company Wilmar International can undertake. Strategic Alliances: This a type of alliance when the Wilmar collaborated with another company so that they are able to achieve a definite objective. The alliance might be short lived or might be for a longer period of time (PenÃÅ'Æ’aloza, Toulouse and Visconti, 2012). Joint Ventures: Joint ventures are formed when there is joint owned separate company established with the partners. This would help in reducing the cost and the risk of expansion which might otherwise be quite difficult. There are different type of joint ventures like forward integration , backward integration , buy back and multistage (Peter and Donnelly, 2013). Wholly Owned Subsidiary: The wholly owned subsidiary is the facility where it is controlled by a single parent company through the foreign direct investment. The drawback in this form of market is that there is higher degree of risk involved due to the substantial cost. Best market entry Strategy for Wilmar International: The company Wilmar International when entering into the Australian market will be adopting the licensing technique as an entry strategy. This is used mainly by the manufacturing units where they are given the right to use a particular type of technology after a certain amount of payment. The main reason for the company Wilmar International to achieve a license will help in effective way of financing the operation. The risk of black market will be reduced as licensing of products is quite expensive (Sethna, Jones and Harrigan, 2013). The research and development of the company is spread out with the increment in the income. This would help in little addition time or capital investment. Royalties are received for the granting of the rights to the intangible property to the licensee for some particular time (Hollensen, 2012). This would include the invention , patents , copy rights , designs , trademarks and formulas. The barriers in the investment will be over come through the way the firm is to participate. This is used more frequently by the firms possessing intangible property but does not develop business application. Recommendations International products strategy As Wilmar International mainly dealing with edible products hence, it is recommended that Wilmar International keeps in mind the standardization of the products (Aaker, 2013). The presence of the competitors in the markets of Australia will give a tough competition to Wilmar International (Cateora, Gilly and Graham, 2013). As a result, there are chances of conflicts with the competitors. Thus, to avoid unnecessary problems, Wilmar International should check the standards and the quality of the products thoroughly before they are launched in the Australian market. The economic condition of the country is hugely responsible for product adaptation (Gupta, Massisimo and Koontz, 2013). Hence, it is recommended to Wilmar International that they should check the edible oil industry before launching the products. Finally, the branding of the products should be given special attention as well. Wilmar International is a Singaporean company, which has come to Australia for marketing. Hence, the branding of the products should be done by keeping in mind the Australian customers. The products by Wilmar International should be flexible enough to adapt to the need and the demands of the customers in the Australian market and should have a consistency so that it helps the Australian customers to live a better life. International pricing strategy Pricing of the products is the most important factor when it comes to internationalization (Hood, 2013). The oil industry is always competitive at any stage. In addition to this, the Australian companies are quite strong, hence it will be better if Wilmar International adapt to penetration pricing rather than market skimming (Keegan and Green, 2013). The company will face a tough competition from the companies present in the Australian market. In such a situation, if it adopts to market skimming and introduce the products with a high price, then the chances are high that they might not acquire a good amount of customers as expected. On the other hand, penetration pricing will help Wilmar International to price the products in such a manner that the company will be able to acquire more customers. As the price of the products will be low, the customers can try the products with the perspective of just trying the products (Kerin, Hartley and Rudelius, 2013). If the customers like the pr oducts, they will carry one using it or stop using it. However, Wilmar International could not reduce the quality of the products while adapting to penetration pricing (Lagarde, 2012). Thus, it is recommended for Wilmar International to make use of penetration pricing as they are venturing into an entirely new market. International promotional strategy As it has been discussed earlier, the main problem that the companies face while promoting their products in an international location is the mismatch between the cultures. The culture of Australia and Singapore will be entirely different as both the countries hail from different backgrounds (Malhotra, 2013). Hence, while promoting the products, the marketer first need to know the mentality of the customers in Australia and the types of advertisement that will attract the people of Australia. Even if Australia is developed country, yet the people follow the newspaper regularly and have an inclination towards the advertisements that are being published in the newspapers (Mamula, 2012). It is recommended that it would be better if the marketer starts with the traditional form of marketing. However, the advent of technology has made then people of Australia quite close to the online advertisements. Australia is already a developed country and hence the relations of the people with the o nline sites are more than that could be seen in any other country (Aaker, 2013). There had been an increase in the interests for the online advertisements. Thus, it is recommended that while promoting the products, Wilmar International can make use of the online sites to promote their products in the Australian market. Before carrying out any kind of promotion, the marketer needs to research on the type of the people who would be attracted towards the advertisements. If the company is doing online advertising, then they should also think of direct marketing. Hence, it is important that the marketer knows the e-mail IDs of the customers and send the advertisements accordingly so that the right advertisements reach the right customers. International logistics and distribution strategy: Due to the advent of the free trade agreement, it has become easier for many countries to indulge in transactions with any Australian company (Cateora, Gilly and Graham, 2013). The free trade agreement has been beneficial not only for the international companies that are coming to Australia but for Australia as well as it is able to come in touch with many international companies. Wilmar International is one such company, which is benefitted by the free trade. However, the main challenge occurs when it comes to the trading within the country. The local transport system and the logistics play an important role is distribution of products in the international markets. However, the transportation and the logistics systems is quite strong in Australia and hence, Wilmar International can make use of the roads for the transportation of products within Australia. The Australian common wealth government has proposed to invest $36 billion for the enhancement of the roads and the transportatio n system (Profile of the Australian Transport and Logistics Industry, 2016). It has been expected that by 2050, it will be one of the major industries in Australia contributing for towards the economic growth of the country (Profile of the Australian Transport and Logistics Industry, 2016). Hence, it is recommended that Wilmar International should make use of the transportation system in Australia to distribute the products and opt for a hassle-free transportation. Conclusion: Thus, entering into the international market has both drawbacks and advantages for the company Wilmar International. In the highly competitive world, it is important for the company to understand that without the appropriate techniques of marketing it would be difficult for the company to survive and maintain a steady business. In order to overcome the risk there is a need for coming to understand the entire perspective of the Australian country i.e. the political, economic , social , technological , environmental and the legal aspect. There is a need for the strategy for almost everything from product till the distribution of the good. The company Wilmar International when entering into the market of Australian edible oil will be adopting the penetration pricing strategy. This would help the company to get more number of customers. With the lower price of the product there will be more customers by the acquired by the company. The use of the traditional method of promotion will not be that effective than that of the online method. This method will help the company to form a better relationship online and promotion of the products can be done quite effectively. Through availing the contact email id of the customers the offers can be sent to them. The free trade agreement would be benefitting the company Wilmar international to acquire some role. The distribution of the product is made hassle free due to the economic growth of Australia. The recommended marketing strategies will help the company Wilmar international to acquire a large market share. References: Aaker, D., 2013.Marketing research. Hoboken, NJ: John Wiley Sons. Cateora, P., Gilly, M. and Graham, J., 2013.International marketing. New York: McGraw-Hill Irwin. Chernev, A., 2012.Strategic marketing management. [Chicago, Ill.]: Cerebellum Press. Clow, K. and Baack, D., 2012.Cases in marketing management. Thousand Oaks, Calif.: SAGE. Glynn, M. and Woodside, A., 2012.Business-to-business marketing management. Bingley, U.K.: Emerald. Gupta, D., Massisimo, A. and Koontz, C., 2013.Marketing Library and Information Services II. Berlin: De Gruyter. Hollensen, S., 2012.Essentials of global marketing. Harlow: Pearson. Hood, D., 2013.The marketing manifesto. London: Kogan Page. Hutt, M. and Speh, T., 2013.Business marketing management. Australia: South-Western, Cengage Learning. Jolibert, A., 2012.Marketing management. Houndmills, Basingstoke, Hampshire: Palgrave Macmillan. Keegan, W. and Green, M., 2013.Global marketing. Boston: Pearson. Kerin, R., Hartley, S. and Rudelius, W., 2013.Marketing. Kotler, P. and Keller, K., 2012.Marketing management. Upper Saddle River, N.J.: Prentice Hall. Lagarde, F., 2012. Insightful Social Marketing Leadership.Social Marketing Quarterly, 18(1), pp.77-81. Lee, K. and Carter, S., 2012.Global marketing management. Oxford: Oxford University Press. Mooradian, T., Matzler, K. and Ring, L., 2012.Strategic marketing. Boston, MA: Pearson Prentice Hall. Malhotra, N., 2013.Review of marketing research. Bingley, U.K.: Emerald. Mamula, T., 2012. Role of marketing metrics in strategic brand management.Marketing, 43(1), pp.49-61. PenÃÅ'Æ’aloza, L., Toulouse, N. and Visconti, L., 2012.Marketing management. Abingdon, Oxon: Routledge. Peter, J. and Donnelly, J., 2013.A preface to marketing management. New York: McGraw-Hill. Peter, J. and Donnelly, J., 2013.Marketing management. New York, NY: McGraw-Hill Irwin. Profile of the Australian Transport and Logistics Industry, 2016.Profile of the Australian Transport and Logistics Industry. [online] Transporttraining.com.au. Available at: https://www.transporttraining.com.au/our-services/student-client-information/profile-industry [Accessed 11 Jun. 2016]. Sethna, Z., Jones, R. and Harrigan, P., 2013.Entrepreneurial Marketing. Bradford: Emerald Group Publishing Limited. Wilmar International, (2016).Wilmar International | Asia's Leading Agribusiness Group. [online] Wilmar-international.com. Available at: https://www.wilmar-international.com/ [Accessed 12 Jun. 2016]

Weight loss systems

Introduction Obesity is one of the major health problems in the world. This problem occurs due to a variety of reasons, one of them being the diet of the affected person. Although a balance of a check on the causes of obesity is required for a person to lose weight, this paper focuses on the dietary approaches to weight loss.Advertising We will write a custom research paper sample on Weight loss systems specifically for you for only $16.05 $11/page Learn More Weight loss system Most obese people struggle the whole of their lives trying to lose weight due to application of ineffective weight loss systems. These systems are mostly ineffective due to the little emphasis they put on dietary weight loss methods. This is because, most obese people have a consumption problem and thus for a weight loss programme to be effective, dietary methods should be highly considered and the client must ensure that he/she abides to them. In order to effectively shed off wei ght, it is necessary to watch what one eats. This is as opposed to the common belief that some diets like weight watchers and the Atkins are able to make a person lose weight effortlessly. Watching one’s diet is necessary in order to ensure a long term effect on the weight and health of the client. Highly fatty foods as well as sweets and soft drinks should be avoided as much as possible (Kalat, 2009, p. 314). The client should also ensure that he/she only eats when driven by hunger. This is as opposed to some consumption habits in some people which are driven by cravings, the good taste of food, depression etc. Such people are highly likely to have unhealthy weight and they are also likely to have a problem obeying weight loss programmes. If the client is such a person, he/she she will be in dire need of a therapeutic intervention to help in changing his/her motivation to eat and the system will easily help him/her. In addition to the diet, there is need for the client to ma intain a positive attitude towards the weight loss system. The client should have faith that after applying the suggestions of the system, he/she will definitely lose weight. This mental state is very important since it controls the secretion of hormones which could be very substantial in helping the client to lose weight. Furthermore, eating, drinking and their satiation effects are depended on a person’s psychology. If a person believes that he has to take three pizzas before he is satisfied, he will most likely not be satisfied after taking one pizza (Kalat, 2009, p. 544). It is therefore apparent that psychological control is essential in a weight loss system. In summary, a weight loss system should be aimed at helping the client control his/her bad eating habits, suggesting healthy diets that he/she likes and helping him/her control his/her psychology in relation to eating habits.Advertising Looking for research paper on health medicine? Let's see if we can help yo u! Get your first paper with 15% OFF Learn More Evaluation of the weight loss system The weight loss system discussed above is bound to achieve effective results due to the following reasons: the programme addresses a number of eating habits that are responsible for weight gain in most obese people and thus if an obese person or a person wishing to lose weight follows the guidelines of the programme obediently, the programme is bound to achieve its objectives. Secondly, the programme addresses a number of factors which may make a client fail to observe its guidelines well (Glenville, 2010, p. 1). This enables people to be aware of the possible factors that may hinder them from achieving their desirable weight and thus they are prepared to observe the guidelines of the programme even in hardships. The system is bound to have a permanent effect on the person who applies it because it teaches skills to help the person wishing to shed off weight skills to maintain weight after applying the system. It is also realistic since it highly considers the taste of the person wishing to lose weight and thus its success can be guaranteed since the person will be, arguably, comfortable with the diet suggested by the programme (Iannelli, 2003, p. 1). I would highly recommend this programme due to its near assurance of weight loss and its characteristic sustainability. It is a good system which is likely to have no adverse effects on the life of the client and thus the client will comfortably lose weight. The programme can also be improved by incorporating the idea of exercise to its activities in order to help the client to incorporate a variety of weight loss efforts in the same system (Glenville, 2010, p. 1). Conclusion From the discussion above, it is apparent that a weight loss programme has to have three key components for it to be effective. These are diet control, psychological control and exercise. Although much emphasis is put on the control of a person†™s diet, exercises are equally important and a diet-based weight control programme is likely to have short term effects only if it does not incorporate exercises. In a nutshell, obese people wishing to lose weight should ensure that they cultivate a great deal of self control. Reference List Glenville, M. (2010). How to lose weight naturally. Retrieved from https://www.marilynglenville.com/ Iannelli, V. (2003). Weight Management Guide. Retrieved from https://www.verywellfamily.com/weight-management-guide-2632244Advertising We will write a custom research paper sample on Weight loss systems specifically for you for only $16.05 $11/page Learn More Kalat, J. (2009). Biological Psychology. United States. Barnes Noble. This research paper on Weight loss systems was written and submitted by user Matteo Gallegos to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Sunlight effects on Color essays

Sunlight effects on Color essays Color is light. Light is a form of energy and, according to theory, travels in waves. Sir Isaac Newton discovered this in 1666 by passing a beam of light through a prism. The renowned English scientist was 23 years old at the time. He was made to stay home from Cambridge University for over a year because the plague that was sweeping Europe had closed it down. It was during this period that Newton performed his famous spectrum experiments. To alleviate the boredom of quarantine, he punched holes in the curtains of his darkened room to study the effects of light passing through a prism. The light separated into the same progression of colors found in the natural rainbow. Although he found an infinite number of colors in this spectrum, Newton wanted to show that there were just seven main colors. He identified red, orange, yellow, green, blue, indigo and violet. This was also in keeping with Aristotle's seven classes of color, which he thought were all mixes of black and white (What is). There are three Primary colors, red, blue and yellow. If you mix two primary colors together, a secondary color is produced. The primary colors are the base of all secondary colors. Red, yellow, and blue wavelengths may be mixed to produce all colors. All colors can be made by mixing these three colors. Mixing all three colors makes white light. Mixing any two of these colors makes the complementary color of the other primary. Mixing a primary color with its complementary color makes white light. Secondary colors are the colors you get when mixing two primary colors together in equal amounts. Orange, green, and violet are secondary colors. The colors are made by mixing equal amounts of primary colors together to produce a different color or shade. Each secondary color is made from the two primary colors (Color Theory). By mixing together various amounts of red, green and blue, you can m ...

About Bandipur National Park Tourism Essay

About Bandipur National Park Tourism Essay About Bandipur National Park The Bandipur National Park, one of the first Tiger Reserves of India, is situated amidst the gigantic Western Ghat Mountains in Karnataka State, at the foothills of the Nilgiris (eucalyptus). This National Park spreads into the neighboring states Tamil Nadu and Kerala and is called the Mudumalai National Park. An astonishing variety of flora and fauna can be found here due to a moderate climate and diverse geographical condition. Sprawling over 860 sq km in area, the Bandipur National Park is very famous in Asia for its huge elephant herds. A very good internal network of roads meanders through its hilly terrains and breath-taking forested landscape. Wildlife viewing becomes an awe-inspiring experience at the many water bodies and salt lakes. Fauna Of Bandipur National Park Wild life abounds in plenty at the park, the rare Tiger being the main attraction. Elephants, Leopards, Bison, Chital, Sambar, Barking Deer, Mouse Deer, Sloth Beer, Black Napped Hare, Wild dog, Langur, Indian Giant Red Squirrel, Bonnet Macaque, 4 Horned Antelope, Porcupines, Slender Loris, Jungle Cat, Rusty Spotted Cat, Leopard Cat, Small Indian Civet, Palm Civet, Otter, Jackal, Wild Boar are just a few of   the other inhabitants. Avian Residents: The Park is also very rich in avi-fauna. Bird watchers would be delighted to spot Shaheen Falcons, Serpent Eagles, Crested Hawk Eagles, Gray Headed Firhings, Ospreys, Honey Buzzards, Malabar Pied Hornbills, King Vultures, Hill Mynas, Malabar Trogon, Gray Partridges, Black Woodpeckers, Paradise Flycatchers, Indian Pittas, Cormorants, Flora Of The Park The thick vegetation is watered by the Nagu, Kabini, Mule-hole and Moyar rivers criss-crossing the entire park which include trees like Honne, Sandalwood, Teak, Tadasalu, Mathi, Rosewood, Nandi, Bamboo, Nelli, Kooli, Dindalu, Kadu Tega, Randia and Bende. Stunted trees, interspersed with bushes and open grassy land can also be found on the eastern slopes. Added Attractio n Of Bandipur Elephant and Jeep Safaris: A quiet Jeep safari can leave you with an invigorating experience of watching wild animals at close quarters. Bird watchers can opt for Elephant safari as it is an absolutely noiseless way to be at close proximity to animals. Other places of interest are the 3 other reserves of Nagarhole, Mudumalai and Wayanad, the famous Vrindavan Gardens and Shrirangapatna fort of Tipu Sultan. Hot summer months can find people getting away to the enchanting hill towns of Ooty and Wellington. Best Season To Visit The park is open from the May to February. The best season to visit the park would be from May to July or in the months of September and October. Warm but comfortable for most of the year, winter from October to January might find the temperature falling to about 16 °C. June to September is the monsoon season. How To Reach Bandipur National Park By Railways: Nearest railway station is at Nanjangud town (55 km) and Mysore (80 km). By Airways: Ne arest airport at Bangalore (220 kms). By Roadways: Drive from Bangalore to Mysore and then take the Mysore-Ooty highway via Nanjangud and Gundlupet from where the park is just a half an hour drive.

Strategic PR Planning Research Paper Example | Topics and Well Written Essays - 2500 words

Strategic PR Planning - Research Paper Example Additionally, Noah’s Ark aim at attaining a significant growth in the work force as well as in the services it offers. In its effort to create a strong positive relationship with public, the organization has established an effective public relations headed by Louise Baring. This entails introduction of a feedback system through which public can make their contributions on affairs of the organization. As the demand for its activities increase, Noah’s Ark has the opportunity of using social media to create a stronger PR plan. This paper covers the strategic PR plan that covers use of Friends of Noah’s as a face group account that will ensure better communication between the organization and the public. Despite the forces such high costs and disruption that would offer resistance to the plan, Noah’s Ark new PR plan will be implemented. The PR targets parents with disabled children as well as providers of care to the children requiring special needs. The PR pl an will be undertaken within a period of 26 months starting from November 2013 to December 2015. PR estimated budget is $2,080,000. To ensure that the Noah’s Ark PR plan attains its goals, the management will undertake interim and annual evaluations through the use of content analysis, emulate surveys, focus groups, ethnographic studies and feedback analysis. Introduction Noah’s Ark is an organization that is based in Australia with an aim of providing sustainable support for children who are disabled as well as those who require additional needs. Having been established in 1976, the organization provides quality professional services to the care providers and parents in order for them to acquire best options that ensure their children attain full potential. As the organization’s client base expands, Noah’s Ark has expanded its programs to include special training, regular workshops, Early Childhood Intervention Programs (ECIS), Inclusion and Professional Support Program (IPSP) and National Disability Insurance Scheme (NDIS). This implies that to maintain its target market that includes parents with disabled children, carers of disabled children and LACs power holders in NDIS, the organization must maintain effective public relations. Noah’s Ark values include provision of professional services, provision of expertise and extensive knowledge, maintenance of ethics and integrity, innovation and timely response to the changing needs of the society. It is in this regard that the organization has established a communication department under the leadership of Louise Baring. Holding a Bachelor of Communication in public relations, Louise has a wide experience that acts as a key strength for the organization. To meet the needs of its target market, there is need to reposition the organization as a major aspect of improving its PR. This paper will identify the public relations strategy that Noah’s Ark will emulate in order to attain its objectives and attain a competitive edge in the hospitality industry. Background Noah’s Ark should emulate a strategic PR planning in order to ensure that it builds its own capacity as well as standing up for the rights of children with disability.

Chabros International Essay Example | Topics and Well Written Essays - 1750 words

Chabros International - Essay Example Dubai is on the decline mostly due to tough economic conditions. A closer analysis of the facts provided in the case study would suggest important management and strategic issues which firm needs to focus on. Two of the important management issues are mode of entry as well as the marketing strategy of the firm. When entering into international markets, firms have relatively diversified options to exercise. From exporting to the establishment of a Greenfield projects, firms can choose the right strategy based upon the overall situation and the resources available to the organization. However, in order to expand into any market, it is also critical to highlight and explore language and cultural differences as well as the institutional differences as these factors tend to have significant impact on the way a firm has to develop its marketing as well as HR strategy. The initial strategy adapted by the firm was to enter into joint ventures with the firms which were not located in the region. This therefore created strong cultural and interpersonal issues for partners who were not used to the overall culture and business norms of the region. As such the firm entered into the market without actually making an effort to understand the local dynamics and importance of having local partners. Since firm was entering into different markets for the first time it was therefore important for it to either start through the exporting or founding joint ventures with the local firms. However, the firm, actually opened wholly owned subsidiaries in those regions with 100% ownership therefore the necessary capital was tied up in establishing new facilities. Secondly, the firm focused on one market while continued to expand in other markets despite the fact that major chunk of its sales were coming from one single market i.e. Dubai. Rather than